Leadership
The people accountable for every prescription our pharmacies fill.
TelyRx was built to bring the medications people rely on within reach — without an appointment, an insurance card, or a surprise at checkout. The team below is responsible for making that work at scale.
Interim President & Chief Executive Officer
Benjamin Atkins
Chief Financial Officer
John Cascio
John Cascio leads the financial strategy at TelyRx, managing budgeting, forecasting, and investor relations. With 15+ years of experience, he focuses on smart capital allocation and sustainable growth.
A Certified Public Accountant (CPA), John holds a BBA in Accounting from Sam Houston State University.
He moved to Boulder, CO, to fully embrace his passion for cycling—whether road, gravel, or mountain—along with skiing and hiking adventures.
Chief Revenue Officer
Peter Lloyd
Peter Lloyd is a global commercial and marketing leader with over 15 years of experience scaling brands and revenue engines across 32 countries. He has led large-scale commercial transformations serving more than 13 million customers worldwide, with a strong track record in brand building, customer loyalty, and revenue retention.
At TelyRx, Peter is focused on building a durable, scalable growth platform, strengthening brand equity, optimizing acquisition efficiency, increasing lifetime value, and driving predictable, recurring revenue to support long-term shareholder value.
Chief Digital Officer
Rafael Jose
Rafael Jose oversees the strategic development and growth of TelyRx’s digital platform, driving initiatives that transform website visitors into patients while delivering a seamless, best-in-class online healthcare experience. He leads the company’s technology efforts, ensuring that every digital touchpoint is optimized for engagement, conversion, and long-term patient satisfaction.
With more than 20 years of executive experience, Rafael has held C-level positions at leading companies in digital media, performance marketing, and e-commerce. Prior to joining TelyRx, he served as Chief Digital Officer at SleepDoctor.com and as Chief Content Officer at HigherEducation.com. He holds a B.A. in Political Science and Sociology from the University of California, Davis.
Outside of work, Rafael enjoys spending time with his family and can often be found at a baseball diamond, soccer pitch, or football field, cheering on his two sons in their many sporting activities.
Chief Human Resource Officer
Cesar Ramirez
Cesar Ramirez is a strategic, metrics-based Human Resources Executive with more than 20 years of experience partnering with business leaders to build high-performing organizations. His background spans high-growth SaaS, healthcare, and life sciences companies, ranging from startups to mid-sized organizations and global enterprises.
Throughout his career, Mr. Ramirez has aligned people strategy with business objectives to accelerate growth, strengthen organizational effectiveness, and cultivate high-performance cultures. He combines strategic vision with a hands-on approach, leveraging data, best practices, and practical solutions to help organizations scale while enhancing the employee experience.
Known as a trusted advisor and coach to executive leadership, Mr. Ramirez partners closely with leaders to drive business results through an unwavering focus on the companies' greatest competitive advantage - its people and culture..
General Counsel
John Eustice
With 22 years of legal experience spanning federal regulatory roles and corporate counsel, John Eustice brings deep expertise in regulatory compliance, data privacy, and dispute resolution to the TelyRx team. He maintains the company’s compliance with healthcare and data protection regulations while putting patient care at the center of his legal strategies.
Before joining TelyRx, John worked as Senior Trial Counsel at the U.S. Consumer Product Safety Commission, where he investigated companies on behalf of American consumers. He holds a J.D. from the University of Pennsylvania Carey Law School and a B.A. in Public Policy from Duke University.
When he’s not being a lawyer, John enjoys all manner of sports, whether spectating, coaching, or playing. And he has coached his kids to four flag football titles and a second-place rec basketball finish.
What the team has delivered
The standards behind every order
Independent healthcare providers hold all prescribing authority
Every request is reviewed by a provider licensed in your state and carrying active malpractice coverage. They can and do decline requests. No AI prescribes.
A licensed pharmacist oversees every order
Dispensing is supervised by a pharmacist-in-charge and follows state board of pharmacy requirements everywhere we operate. Every order is checked for quality before it ships.
Medication cost refunded if your request is declined
You pay the cost of your medication plus a flat $22 provider review fee. If your request isn't approved, your medication cost is refunded. There are no subscription or membership charges.
Privacy reviewed on every new feature
Our General Counsel runs privacy-by-design reviews on all new features before they launch. Systems are held to HIPAA-level privacy standards, packaging is discreet, and health data is never sold.